Capital One named Rose Bowl presenting sponsor – Sports Business Journal

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Disney Advertising Sales signed Capital One Venture X as the presenting sponsor for the Rose Bowl, which will be played on New Year’s Day. Capital One first bought a presenting sponsorship for the game last year, when it was held in Dallas’ AT&T Stadium due to COVID and hosted one of the College Football Playoff semifinals. Capital One will continue its title sponsorship of the Orange Bowl, which will be played on New Year’s Eve this season and will host a CFP semifinal. Capital One is also an NCAA Corporate Champion.
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