Dallas Tech Fashion Innovator rewardStyle Rebrands as LTK » Dallas Innovates – dallasinnovates.com

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[Photos: LTK]
Known as the company that completely changed the lives of retail-obsessed fashionistas with the creation of the first-ever influencer-driven consumer shopping app, LIKEtoKNOW.it, it’s no surprise rewardStyle is ramping up for more growth. RewardStyle, the industry’s dominant monetization platform for influencers and the parent company of the popular LIKEtoKNOW.it shopping app, is rebranding its entire platform under one name: LTK.
To ensure consistency, simplicity, and shopping success, the billion-dollar company decided to unify its two brands. As LTK, the one-stop-shop platform will allow brands to leverage retail performance data; encourage influencers across all different areas of interest to create, manage, and grow their own ecommerce storefront, the LTK Shop; and continue to make shopping as swift as possible. 
Thanks to rewardStyle, influencers are now in your Instagram feed, on your coffee table, and part of your shopping experience. A pioneer in global influencer marketing, the company is behind every shopaholic’s favorite app, LIKEtoKNOW.it, and drives millions in retail sales each year.
Built by bright, bold, and Dallas-bred redhead Amber Venz Box and her husband, Baxter Box, LIKEtoKNOW.it monetizes fashion influencer’s unique content. In 2011, the couple built rewardStyle and in 2017, the couple released its LIKEtoKNOW.it mobile app.
Powered by first-of-its-kind technology, in its first nine months, LIKEtoKNOW.it welcomed 1 million shoppers. LIKEtoKNOW.it, the “largest influencer platform in the world,” is a high-traffic app that literally made Instagram shoppable and in turn ignited the influencer industry.
For the first time, users were given the unique ability to instantly purchase real products in fashion, beauty, home, and family that they viewed on high-profile accounts. In addition, the platform handed fashion influencers a newfound way to monetize their social media.
It became the go-to place for the next generation of bloggers who could connect with mobile consumers through the rewardStyle platform and earn monetary gain for content creation.
“As a B2B2C platform that uniquely serves all sides of the creator commerce experience, it was important that we unify our business under a singular brand to further expand our clients’ opportunities,” said Amber Venz Box, co-founder and president of LTK. “We’ve spent the last six months investing in world-class talent, adding more than 100 new employees in 2021 alone. Our focus now is on innovation and speed. We’re developing new technology and features that propel our clients, and we are scaling the most dynamic and efficient online shopping experience powered by influencers.”
To date, global brands have invested more than $1 billion in creator content through LTK campaigns, collaborations, and commissions-on-sales.
Apart from the enhancements to its LTK shopping app, the company will be launching a new self-service feature that connects brands of all sizes and budgets to LTK’s massive influencer network. Ultimately, these updates will enable influencers to scale marketing plans first-hand, across all publishing platforms, including with the LTK shopping app more effectively.
The company rebrand will take effect immediately and launch to international markets, including the UK, Germany, France, Australia, China, South Korea, and Brazil. But, shoppers and stylists will have to wait as the LTK services, along with app, will be localized for regional brands and influencers later this year.

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LTK pioneered the creator economy when it was founded in 2011, launching a new category that monetized Instagram and allowed lifestyle creators to become entrepreneurs. Now the Dallas-based company has new funding to back its status as an industry titan: A $300 million investment from SoftBank Vision Fund 2, putting it among the tech unicorns….
News travels fast. We’re here to help you keep up.
Each weekday, Dallas Innovates brings you up to date on what you may have missed in the region’s innovation, technology, and impact news….
North Texas is a big place, with plenty of opportunities. 
So, we’re constantly on the lookout for contests and competitions, recognition programs, and available grants innovators can apply for. Keep in mind that application information may change at any time, so check the official websites for the latest details….
These quotable North Texans inspire, inform, motivate, or simply make us laugh.
Have wise words of your own? Let us know.  You can also sign up here to get “The Last Word” in the Dallas Innovates e-newsletter each weekday….
All signs indicate that air mobility vehicles are set for rapid and radical growth in the coming decades. Morgan Stanley currently estimates the industry to top $1 trillion by 2040, and more than 150 companies currently have UAM and AAM aircraft projects in development….
A recent $5.4 million grant to the Girl Scouts of Northeast Texas (GSNETX) is one of the largest from the Community Youth Development (CYD) among 16 local community program recipients in the state….
Frisco-based MTX Group, a global tech consulting firm powered by artificial intelligence, has been named the region’s fastest-growing entrepreneurial company in the annual SMU Cox Dallas 100 ranking. 
Ranked No. 1, the fast-growing company exceeded 2,000% growth over the last 3 years….
LTK pioneered the creator economy when it was founded in 2011, launching a new category that monetized Instagram and allowed lifestyle creators to become entrepreneurs. Now the Dallas-based company has new funding to back its status as an industry titan: A $300 million investment from SoftBank Vision Fund 2, putting it among the tech unicorns….
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